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Cost-effective copy, concept & creative consulting

Frank J.
Colagiovanni

Copywriter & Creative Director

Words that work.

Over 20 years of writing that builds brands and gets results.

20+ Years of Experience
200+ Brands Supported
2000+ Communications Created
Award-Winning Creative Work
▲ Award-Winning Copywriter

"I've spent over two decades making complex ideas understandable—and making complicated businesses sound human."

Financial Services Fintech Consumer Education Technology Non-Profit

The writer
behind the work.

I'm an award-winning copywriter with more than 20 years of experience building brands. I've written copy, developed marketing programs, and directed creative initiatives for businesses across finance/fintech, consumer products, education, technology, and more.

My writing experience spans social media, print, direct mail, catalogs, interactive, broadcast, collateral, packaging, and public relations—all backed by proven results.

When I'm not in front of my Mac, you can find me behind a custom Ludwig drum kit, a vintage Rogers jazz kit, or a set of electronic drums (to keep the noise down). I also enjoy spending time in the right field box seats at Fenway Park.

What I bring
to the table.

From concept to final copy, I provide creative solutions that reflect your business realities—always with an eye on your audience, goals, and bottom line.

01

Branding & Messaging

Tagline development, brand voice, positioning strategy, and the big-idea that defines who you are.

02

Interactive & SEO Copy

Website content, landing pages, email campaigns, and search-optimized copy that drives traffic and converts.

03

Direct Mail & Print

Campaigns, ads, brochures, catalogs, and collateral with copy that gets opened, read, and acted upon.

04

Broadcast & Video

TV and radio scripts crafted for impact, clarity, and the kind of memorability that makes campaigns stick.

05

PR & Social

Press releases, media pitches, and social post copy that earns views, builds engagement, and tells the story of your brand.

06

Creative Direction & Strategy

Concept development, lead generation strategy, new business development, ghostwriting, and project management.

07

Pitch & Presentation

In-person or video conference support to boost your capabilities, support your team, and add another voice to help you win and keep business.

08

Whitepapers & Thought Leadership

Research and development for long-form content, articles, and think-pieces that cut through and make the complex accessible.

Career snapshot.

Deep expertise across formats, industries, and clients—from global financial institutions to the quirky and beloved.

Expertise

Direct Mail & Print
Interactive / Digital
Broadcast (TV & Radio)
Brand Strategy
SEO Copywriting
Creative Direction
Project Management
PR & Ghostwriting

Industries

Financial Services
High-Tech / B2B
Consumer / Retail
Healthcare
Education
Non-Profit

Who I've worked with.

Financial Heavy-Hitters

Fidelity Bank of America / Merrill Columbia Management State Street MFS

Other Big Names

IBM TJX Lipton Bausch & Lomb Home Depot EMC

A Few of the Agencies

Leo Burnett Arnold IQ&J THINK New Ideas Agency 451 Catapult Thinking

Quirky Clients

Hasbro Namco Pools ABID (Roomba) Clarks/Bostonian Yankee Spirits

Let's create something
worth reading.

Available for freelance projects, agency partnerships, creative consulting engagements, and general mayhem.

Based in Boston, MA · Available for remote and in-person engagements